“We begin with the premise that all life on earth is facing a critical time, during which survivability will be the issue that increasingly dominates public concern. Where survivability is not this issue, the quality of human experience of life may be as well as the decline in health of the natural world as reflected in the loss of biodiversity, cultural diversity, and the planets life support systems.”
-Jerry Mander’s introduction to Patagonia’s rewritten mission statement, 1991.
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